Digital marketing is becoming an inescapable part of daily life for both consumers and businesses. In 2021, global spending on digital marketing reached $521 billion. This is expected to almost double in just five years. Considering the fact that retail e-commerce sales saw a total of $5.2 trillion in profit during the same span of time, it seems well worth the investment.
One of the key pillars of being able to bank on the world of e-commerce and digital marketing is by having a fully-functioning e-commerce site. At this point, every credible business must have one. Along with social media and digital signage, it is an essential tool for marketing even for an offline business.
If you’re looking to improve or get started on your digital marketing campaigns with your own site, there are a few website builders that can provide exactly what you need.
GoDaddy is one of the best website builders you can make use of because it is well-established for its integrated marketing tools and high-security rankings. Once you publish the site, you can use its marketing suite to comprehensively spread the word about your site and campaign.
The suite is easy to use because every aspect is in a singular dashboard. You can create and manage your social media posts and link this with ads. If you ever want to boost your posts and adjust your content, it also works from the same dashboard. On top of this, it integrates different channels like email and custom content.
Webflow is another solid option that doesn’t require extensive coding knowledge. It has templates that are specifically geared toward e-commerce, so it already comes with a good base that you just need to customize.
The real advantage of using this website builder, though, is its advanced SEO tools. Despite all the changes in major search engines like Google and Bing, one of the most important considerations for any digital marketing campaign is SEO. After all, statistics show that 93 percent of online experiences start with a search engine, and they drive traffic to sites at 300 percent more than social media. Webflow’s intuitive controls let you set keywords, manage markups and redirects, and create metadata without additional plugins necessary.
Wix is one of the most popular options because it offers a quick and easy setup that is largely drag-and-drop. This makes it more accessible for small businesses, especially as it already has simple tools that help in marketing Setting up is also simple enough, whether you use one of their templates or try the ADI feature that builds you a website based on queries you answer.
Among its various solutions, a highlight is its email marketing. This lets you set a template, pick what product or campaign you want to promote, customize the output, and send it to your email list. The basic plan lets you send emails to up to 2,000 contacts. This is a pretty solid investment considering the fact that email marketing still has the highest ROI among digital marketing channels. Every dollar spent on email campaigns nets a $42 profit on average, according to statistics.
Pixpa is less known than the other website builders listed here, but they offer solid analytics that can be crucial for a successful campaign. When marketing your business or a specific launch, having key insights into your demographics, performance, and executions can help you grow your campaign and net actual results.
From there, you can effectively reproduce if not surpass the success of any campaign by adjusting your tactics based on the data. The clincher is that Pixpa does not offer free plans, so you need to make use of the data you get during the trial and decide whether it’s worth continuing with a plan.
HostGator is largely known for being a domain host, but their Gator Website Builder is also a viable resource that piggybacks off the existing infrastructure and security of the service.
Their templates, image library, customization tools, and tag creation are easy to use and don’t require any additional plugins. This can be essential when you’re trying to roll out a marketing campaign quickly and have limited resources. It also doesn’t hurt that grabbing a website here for a year or more nets you a free domain for a year, which can do wonders for building credibility and visibility.