Amazon – the world’s largest selling outlet will pay you $10 for scanning your palm biometrics. With that, you can easily pay by just waving your hands.
Last year, Amazon introduced its new biometric palm print scanner, Amazon One, so customers can pay for goods in some stores by waving their palm prints over one of these scanners. By February, the company expanded its palm scanners to other Amazon grocery, book, and 4-star stores across Seattle.
Amazon has since expanded its biometric scanning technology to its stores across the U.S., including New York, New Jersey, Maryland, and Texas. The retail and cloud giant says,
Its palm scanning hardware captures the minute characteristics of your palm — both surface-area details like lines and ridges as well as subcutaneous features such as vein patterns — to create your palm signature, which is then stored in the cloud and used to confirm your identity when you’re in one of its stores.
According to officials, the only safest way to track data about your history is biometrics. While since we are stuck in a pandemic and must follow SOPs, scanning via thumbprints seems off. Whereas, waving your palms to get your biometrics scanned is a novel idea. Amazon can use the data to target ads, offers, and recommendations to you over time.
Amazon’s facial recognition technology has a controversial history and was the subject of alleged lawsuits that the company violated state laws that bar the use of personal biometric data without permission.
While the US giant also says that it stores palm data indefinitely, unless you choose to delete the data once there are no outstanding transactions left, or if you don’t use the feature for two years.
Source: Tech Crunch
The US giant has earned a tremendous amount of revenue in the global pandemic which is slowly fading across the globe. But now, Amazon predicts slower sales growth as the Covid situation improves.
Now, we all know technology isn’t everyone’s friend. There are some concerns from officials. The Executive Director of New York-based surveillance technology oversight Project, in an email to TechCrunch,
“The dystopian future of science fiction is now. It’s horrifying that Amazon is asking people to sell their bodies, but it’s even worse that people are doing it for such a low price,”
Well, this is subjective, $10 may be enough for someone who’s roaming in the streets in search of food. Anyways, he further raised an important issue related to privacy,
“Biometric data is one of the only ways that companies and governments can track us permanently. You can change your name, you can change your Social Security number, but you can’t change your palm print. The more we normalize these tactics, the harder they will be to escape. If we don’t [draw a] line in the sand here, I am very fearful what our future will look like.”Albert Fox Cahn, Executive Director, New York-based Surveillance Technology Oversight Project
The world is moving fast. Big tech companies are acquiring loads of data from us individuals. Another fear that comes to mind about security, in the past few months, we have seen multiple big companies being targeted by ransomware gangs and to us, that’s horrible!
Ransomeware attacks, phishing, etc are getting common. In 2021, we have seen Facebook Data leaks that even included Mark Zuckerberg’s data. Binance getting hacked and many lost a lot of money. Colonial pipeline being attacked by hackers not only that! Mcdonald’s also had a data breach and a few weeks ago, Miami-based IT vendor “Kaseya” was also attacked by ransomware.
This is indeed a big list, and we don’t know who’s next, maybe Amazon? Who knows!
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