Today, Microsoft is expanding its own app shop in Windows by inviting third-party app stores to connect into the Microsoft Store. It’s a massive change that will allow Amazon and Epic Games Store to be found on the Microsoft Store in the coming months.
The announcement comes months after Microsoft revealed significant changes to the Microsoft Store. Not only is the store being redesigned for Windows 11 and, eventually, Windows 10, but Microsoft will also allow developers to keep 100% of app income if they utilize alternative payment methods. The only exception is that games are excluded.
“Third-party storefront apps, like any other app, will have a product detail page which can be found via search or browsing — so that users can easily find and install it with the same confidence as any other app in the Microsoft Store on Windows,” says Giorgio Sardo, general manager of the Microsoft Store.
“Today, we are excited to announce that Amazon and Epic Games will be bringing their storefront applications to the Microsoft Store in the coming months, and we look forward to welcome additional shops in the future.”Giorgio Sardo
It also comes from Panos Panay, Microsoft’s president of Windows and devices, revealing that Microsoft is open to Steam and other third-party stores becoming part of the upcoming Windows 11 app store.
I really want this experience where you go to the store, you type the app in, and you get the app you want.Panos Panay
While Steam is not currently on the list, it may appear in the future. As part of Microsoft’s commitment to being an “open Store for an open platform,” any third-party app can now be featured in the Microsoft Store on Windows. Separate applications and games from competing stores will not be discoverable or installable, but storefront apps will be shown in search results.
The only difference here is Microsoft’s collaboration with Amazon. Microsoft is introducing Android applications to Windows 11, including the option to browse and search the Amazon Appstore directly from the Microsoft Store. Soon, Windows Insiders will be able to get a preview of this integration. We can say that Windows 11 app store has become developer’s playground.
Microsoft’s more open app store regulations are already having a significant influence on the Microsoft Store. Popular programs such as Discord, Zoom, VLC, TeamViewer, and Visual Studio Code are now available through the Microsoft Store. Reddit, Wikipedia, TikTok, Tumblr, and more websites have Progressive Web Apps (PWA).
Any browser can now be featured in the Microsoft Store, and both Opera and Yandex Browser have benefited from Microsoft’s new regulations.