Facebook corporate entity is now “meta”. After 17 years, the company has decided to rebrand itself. The firm announce the renaming during Facebook Connect. The new name also implies that the iconic Facebook “thumbs up” will no longer represent as the company’s official logo or be shown on signs at its headquarters.
On Thursday, the firm also revealed a new sign at its Menlo Park, California, headquarters, replacing its thumbs-up “Like” emblem with a blue infinity form. However, The change primarily affects the parent business, not the individual platforms such as Facebook, Instagram, and WhatsApp.
The company stated that it will “encompass” everything it does as it expands its reach beyond social media into domains such as virtual reality (VR). Facebook recently launched a feature that lets the whole group enjoy the AR Experience.
Mr. Zuckerberg says the new name reflects the fact that consumers will no longer need to use Facebook to access the company’s other services in the future.
As reported by the BBC, Facebook boss Mark Zuckerberg announced the new name as he unveiled plans to build a “metaverse” – an online world where people can game, work and communicate in a virtual environment, often using VR headsets.
He said the existing brand could not “possibly represent everything that we’re doing today, let alone in the future”, and needed to change.
“Over time, I hope that we are seen as a metaverse company and I want to anchor our work and our identity on what we’re building towards,” he told a virtual conference.
“Starting with our results for the fourth quarter of 2021, we plan to report on two operating segments: Family of Apps and Reality Labs. We also intend to start trading under the new stock ticker we have reserved, MVRS, on December 1. Today’s announcement does not affect how we use or share data.”Zuckerberg wrote on a blog post
“We’re now looking at and reporting on our business as two different segments, one for our family of apps, and one for our work on future platforms.”
“And as part of this, it is time for us to adopt a new company brand to encompass everything that we do, to reflect who we are and what we hope to build.”