The professional platform will now be completely different than other social apps like Facebook, Instagram, and more.
LinkedIn is discontinuing its story feature after a year. The feature was available in some selected countries but from now onwards, you won’t be seeing this feature in the most popular professional social app.
The story feature wasn’t much loved by LinkedIn professional users and the company thinks that short disappearing videos aren’t the content for LinkedIn like Instagram and TikTok. LinkedIn believes that its users prefer videos that remain on their accounts permanently rather than those that disappear.
“In developing Stories, we assumed people wouldn’t want informal videos attached to their profile, and that ephemerality would reduce barriers that people feel about posting, turns out, you want to create lasting videos that tell your professional story in a more personal way and that showcase both your personality and expertise.”Liz Li, LinkedIn’s Senior Director
As such, the company’s going back to the whiteboard. It’s taking what it learned from Stories (such as users wanting creative tools to liven up videos in a professional way) to create a “reimagined video experience across LinkedIn that’s even richer and more conversational.”
The stories feature is well popular in other apps like Instagram, Facebook, etc. Twitter also started a story feature name fleets but after nine months or so, the company decided to discontinue the fleet feature on Twitter.
Talk about content, short video content is the future which social media users like the most. If you look at other apps, they are on the bandwagon to create more short videos as short video content is the future just like Instagram Reels, YouTube Shorts, or TikTok videos which are generally short.
Tiktok was the inception of short content videos and since the social app has a massive success across the globe providing opportunities to multiple content creators other social media apps like Instagram and YouTube have also started following this business model.
YouTube, a few months ago has announced a 100 million fund for YouTube shorts which have affected a number of major YouTube channels to create short content videos on the most popular app which shows how “short content” will be the future of social apps.
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