Hammad Khalid
The most popular social platform where people share their perspectives via tweets will now provide the ability to let users shop and purchase products through an in-app browser. This upcoming feature will help businesses to market their products.
The brands and businesses willing to use this feature will have to publish articles on their Twitter profile and have a professional Twitter account. This will help users have a better look at their product description via articles as well as the prices.
The process is simple, just when you click on your desired product, the link will redirect you to the brand’s website and the entire checkout process will manage there.
“People talk about products on Twitter every day, so we’re excited about how this early exploration of the Shop Module can build a bridge between people talking about and discovering products on Twitter to actually purchasing them,”
Twitter says.
The pilot is only available with a small number of brands for now, including GameStop, Arden Cove, and around ten others. Twitter did not reveal a timeline for when it might expand to more brands.
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The good thing is, Twitter isn’t charging brands and businesses to use the shop module because this feature could potentially increase the amount of time people spend on Twitter while engaging in products.
We have seen a great surge in e-commerce businesses. Almost every social platform is in collaboration with brands via affiliate marketing and several other ways. Twitter is a bit late to acknowledge but it will be a big question mark on how this feature will work as Twitter is a bit different platform in comparison to others like Facebook, Instagram, etc.
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Twitter has a history of providing unpredictable features. A few months ago, the social platform launched a tip jar feature where users can send money to their favorite accounts. Not only that, but they have also launched a new feature called space where you can enjoy live audio conversations with people across the globe. it is more of like Clubhouse competitor.
Twitter said it’s also creating a new merchant advisory board to learn more about what brands need from the site. Currently, the feature will stick to iOS and will initially roll out in the United States.
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